• Smokey Bear 80th (FCB New York/Ad Council)
  • Smokey Bear 80th (FCB New York/Ad Council) - 1950s, 70s and 80s – portrait versions

    1950s, 70s and 80s – portrait versions

  • All portrait versions

  • Smokey Bear 80th (FCB New York/Ad Council) - 1950s – portrait version

    1950s – portrait version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1950s – landscape version

    1950s – landscape version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1950s – wide landscape version

    1950s – wide landscape version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1950s – all layouts

    1950s – all layouts

  • Smokey Bear 80th (FCB New York/Ad Council) - 1970s – portrait version

    1970s – portrait version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1970s – landscape version

    1970s – landscape version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1970s – wide landscape version

    1970s – wide landscape version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1970s – all layouts

    1970s – all layouts

  • Smokey Bear 80th (FCB New York/Ad Council) - 1980s – portrait version

    1980s – portrait version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1980s – landscape version

    1980s – landscape version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1980s – wide landscape version

    1980s – wide landscape version

  • Smokey Bear 80th (FCB New York/Ad Council) - 1980s – all layouts

    1980s – all layouts

  • Smokey Bear 80th (FCB New York/Ad Council) - Billboard (mockup)

    Billboard (mockup)

  • All landscape versions

Smokey Bear 80th (FCB New York/Ad Council)

Celebrating Smokey Bear's 80th birthday in 2024, in collaboration with FCB New York, the Ad Council, USDA Forest Service and the National Association of State Foresters (NASF) via Central Illustration Agency. 

Three decades are represented (50s, 70s and 80s) across multi-format paintings ranging from the narrowest portrait to the widest landscape, with Smokey based on his recent live action incarnation in television spots, voiced by Brian Tyree Henry.

FCB New York designed the main type, which I then embellished by hand for each decade.

Press Release.



Tags advertising central illustration agency key art logos & title treatments multi-format 70s 80s